KELLOGG’S VECTOR: OFF THE COUCH BAGS
When rec sports came back after a long offseason, we got athletes back in the game by turning the couches we’ve been stuck on into sports bags.
Awards:
Communication Arts | Winner
Effies | Finalist
Epica Awards | Bronze | Product Design
FAB Awards | Silver | Integrated Campaign
Shark Awards | Bronze | Design, Promotional Design
Shark Awards x1 Shortlist
Strategy | Gold | Media AOY (Contributor)
Applied Arts x3
One Show - Shortlist
Webby’s - Nominee
ADC Awards - Shortlist
Press:
Little Black Book, Stimulant, Trend Hunter, Bloomberg, The Message, Curiocity, Newswire, Yahoo Sports, Ad News, Activative, Yahoo News.
Credits:
Creative Director: Kohl Forsberg