GMC: MUDERN ART
We got a truck to spray, drag and paint canvases with mud and documented its artistic process to show off its off-road prowess.
Awards:
CMA | Gold | Customer Experience, Automotive
CMA | Silver | Engagement, Automotive
CMA | Bronze | Innovative Media, Automotive
CMA | Bronze | Business/Brand Impact, Automotive
Epica | Bronze | Vehicles, Automotive Services & Accessories
Communication Arts | Shortlist | Non Traditional Advertising
Press:
Ad Age, Creative Bloq, LLBO Online
Credits:
Creative Director: Kohl Forsberg
Team: Andrew Reutsky, London Choi, Danielle Zablocki