JIF: 1,300 PEANUTS
To make sure people never forget that there are 1,300 peanuts in a jar of Jif, we had them text the word "peanut" 1,300 times to win one.
Press:
Glossy, Roastbrief, Campaign Canada, Campaign USA, Strategy, Mediapost, Thestable, Adnews, Activationideas, Packaging
Credits:
Creative Director: Kohl Forsberg
Team: Francin Cruz, Danielle Zablocki, London Choi
